A Message to Our Community

Dear Fitbit Users, 

As people around the world continue to come together to protest and demand an end to racial injustices, I wanted to take a moment to share how Fitbit is responding and standing with the Black community.

There is no excuse for the systemic racism that took the lives of George Floyd and many others before him. I’m heartbroken by these senseless murders. These events have led to many honest conversations with our Black employees, listening to their feelings and reactions to the recent events, and learning how we can better support them and the Black community.

But the work is not theirs to do. It’s ours. And Fitbit is committed to being part of that change. Not just with words, but with meaningful actions both within our company and within our community.

For the past 13 years, inclusivity has not only been a key pillar in our mission to make the world healthier, it’s been a part of our company culture. That’s not enough. So internally, we are investing more in creating a diverse workforce by focusing on inclusion, and increasing Black talent recruitment outreach and mentorship programs. Across the company—from marketing and product to research and development—we are taking steps that ensure we are better reaching, representing and hearing the needs of all people of color.

We will also start driving research projects that address health conditions that disproportionately affect Black people specifically, including COVID-19. We’ll use our global platform to highlight Black health and fitness leaders, elevating their voices and representing the diversity of our users. And we’ll continue to support organizations that uplift and protect Black people, including donations to organizations, as well as renewed involvement with programs that encourage Black entrepreneurship and engagement in tech.

I know it’s not enough, but I’m hopeful that our continued commitment will help to create a long overdue change that helps Black people to feel safe, to have equality, and to live happy, healthier lives.

Lastly, to those of you who are fighting for change, to those hurting, to our employees and especially to the Black community: You are not alone. We stand with you. 

James Park, CEO & Co-founder

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